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Archive for November, 2013

The Advantages of Direct Mail Marketing

A growing digital world has created many new ways and places to market to your consumer. Staying alert to advanced marketing practices is imperative, but it shouldn’t pull you away from tried and true techniques like direct mail marketing.

Email Marketing

Email marketing is an excellent way to provide direct information to your current and prospective consumers. Tapping into a source that can provide you with a list of emails, in a demographic that matches your company, gives you the opportunity to reach out to a new audience. While utilizing an email list may be similar to fishing in a lake with hundreds of fish and hundreds of fisherman, it doesn’t hurt to cast your line.

To stand out against the competition, having the bait of choice helps, and that is why building your own personal database completely changes the game of email marketing. You are now emailing people that have specifically requested to receive emails about your company, and are all the more likely to read them.

There are many ways to collect email addresses. You can add a prompt on your website, asking visitors to enter their information to receive news from your company. You can reel them in with discounts and private sales, explaining that by providing their email address they will be alerted of future promotions. Or if you are an ecommerce site, you can require that an email address be provided for the sale, and a check-off box to allow email correspondences. Creating a database of emails will help target your future direct mail campaigns to interested parties.

Snail Mail

Although email is the preferred method of delivery today, it wasn’t too long ago that direct mail marketing strictly referred to the mailers delivered to your home by the post office. While some marketers may say snail mail is dead, we wont. In fact, we think direct mail marketing is a great asset to many businesses, and for those with a mature demographic, it’s vital. Only 45% of seniors have Internet access and without direct mail marketing there are not many other effective or affordable means of advertising to this age group.

In addition, with the advanced technology of spam filters and sorting features (Gmail, for instance, divides mail into three folders: personal, social and promotions) it is becoming increasingly difficult to get your message to its recipient. Snail mail on the other hand, has a much greater chance of reaching the person or resident in which it is addressed to.
Mailing lists available to companies is also much greater in size than email lists. According to Market Scan, only 20% of postal addresses are reached through email. Imagine all the potential consumers you are never reaching by keeping your direct mail marketing strictly online.

Tulip Strategies is a cutting edge marketing & PR firm providing start-ups and established firms with smart solutions to propel your brand forward. For more information on how we can help your brand, please visit us at http://www.tulipstrategies.com/

Customer Loyalty: Making a Connection that Lasts

Rather than just get a sale, every business hopes to gain a customer. A customer will return to your business for future needs, and refer your business to friends and family. Establishing a connection with repeat customers builds loyalty, and helps maintain the success of your business. There are many ways to follow through to secure customer loyalty, and here are just a few:

Add a Personal Touch to Your Sales Approach

Avoid solelytrying to push your product or service. A great tip is to treat your customer like a person, not a sale. By asking them questions about themselves and learning about their needs, you make them feel more appreciated and are also able to position your sale in a way that will be better received.

People like to know that the person they are doing business with understands them, and they also like to know whom they are doing business with. Be open with your customers and share a few pieces of personal information about yourself. Maybe it’s just a birthplace or how many kids you have, but if it’s something your customer can relate to, they are more likely to want to do business with you.

If you don’t have the luxury of meeting your customer face-to-face, but still want to position your sales approach in their favor, there are many opportunities to get to know them through the Internet. You can host an anonymous online survey asking customers key questions, or post an open-ended question on Facebook or Twitter prompting feedback.

Build Relationships through Social Media

Social media is a simple and rewarding way to communicate with your customers. Interacting with your customers on social media is your way of saying, “I know you’re there. I appreciate what you’re saying and I want to hear more.”
Interaction is different depending on the social media channel. For example, on Twitter you want to monitor the use of hashtags and mentions of your business. When you come across activity, you can reply to a tweet, retweet or favorite, depending on how the message isbest repurposed.

This type of positive feedback and constant communication evolves the current business interaction with your customer to a valued relationship.

Offer Loyalty Rewards

A great way to show your customers that you value their return business is by offering incentives. This can be done in two ways:

1. Offer a loyalty rewards program where customers build their rewards over time. An example being a punch card that earns them a free or discounted future visit. This promotes including your business as part of their routine, and says thank you in the most receptive way possible.

2. Give instant gratification for real time activity. The best approach being through social media. Offer different rewards to your customers for interacting with your brand in different ways. Maybe that means 10% off for checking-in on Facebook or 20% off for taking a photo on Instagram and using a designated hashtag. Determine which rewards will be given for what, and promote to your customers. This is a great way to get them involved, give back, and expand your audience all at the same time.

Tulip Strategies is a cutting edge marketing & PR firm providing start-ups and established firms with smart solutions to propel your brand forward. For more information on how we can help your brand, please visit us at http://www.tulipstrategies.com/