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Archive for October, 2015

The Five Marketing Trends that will Dominate 2016
  • Content marketing has gone through its highs and lows since its rebirth as a way to execute online marketing strategies for the past three years. High volume content was considered the standard in grade A quality for a long stretch of time. Unfortunately for the people that are still new to content marketing, high volume content as the standard for quality hasn’t been seen as the standard since about 2012. In this day and age, marketers must analyze both subjective and objective scenarios in order to adequately adapt to the average consumer that dwells behind the walls of social media on a daily basis. It is imperative that as a brand strategist you are not only catering to your clients but simultaneously attracting new clients in the process as well. With that being said, there are the five content marketing strategies that are sure to make a big splash in 2016:

 

  • Algorithms will make life more challenging for freelancers: If today you were to read five articles from various websites on a multitude of different topics, chances are one of the articles you read was written by a journalistic engineering process that  formatted the piece in a way that makes it as easy as possible for the reader to engage with. The most complex topics will still require a human touch, but expect algorithms for aspects of technical writing to be making a huge surge in the coming year.

 

  • Social Media will roll out new options for publishing: ‘Instant Articles’ via Facebook are only the beginning. Google has now jumped aboard the train to establish a way publishers can get more viewership through social media avenues then from just their domain name. Expect Facebook, Google and Twitter to all have their hands in the content publishing cookie jar by the end of the year.

 

  • Written content will require more visual cues:  As wireless internet speed continues to increase, visual content that requires a high powered connection is quickly becoming the standard. Anything from interactive websites, to videos to live skype Q&A’s that demand a higher bit rate will increase exponentially by the spring and summer of next year.

 

  • Interactive content will explode: Custom newsfeeds, a voice activated search engine that makes Siri look clueless and a plethora of other elements rooted in virtual reality are about to impact how we interpret and engage with technology in a very big way.

 

  • Aggregated content will put feedback for marketing teams back in the hands of users: It’s pretty hard to debate that one of the most simplistic and effective ways of garnishing information for your business is through the usage of surveys. Tiny tidbits of information on a user’s facebook page will be compiled into a collection of data to better market products towards the users that are most likely to purchase the product or services based on the information they knowingly (or unknowingly) provided.
How Content Marketing Can be used to Outsmart the Competition

Every single new business is trying to gain an advantage over the competition. Seeing as new businesses rise and fall on the daily, there is no real guarantee of a future, which is why initiating a business plan is often times the most daunting area of entrepreneurship. If you’re reading this in an attempt to uncover some new tactic for business operation that will automatically place you in the fast lane than you’re probably going to be disappointed. Because the best way to outperform the competition hasn’t changed in the last few decades: have a great product or service, please your customers, and do it all while making a profit. Having said that, it helps immensely to know what your competition is up to. If you are completely in the dark on what other parties are doing, it leaves you prone to get caught off guard by their moves rather than beating them at their own game.

This is where content marketing comes into play.

The beauty of content marketing is simple: the things that work and don’t work are completely accessible to the public. Because of this, you are given the ability to chart your competition’s accomplishments and shortcomings and tweak their methodologies in favor of brand success for yourself. Here is just a short list of some of the things you can learn about other businesses from their content marketing campaigns:

-What type of articles they publish

-How active they are on social media

-Keywords they use for SEO

-Are they paying to boost their posts on Facebook

-How their homepage performces

-Who they are working in collaboration with

As you can see, there is numerous ways in which content marketing can be a godsend if you’re willing to be more tactful with your own strategies rather than just copying your competitors because you think it worked for them. Get to the bottom of things, establish whether or not a campaign one of your rivals ran was a raging success or if it costed them more money than it was worth in the long run. These are valuable pieces of information to know and can lead to a much more prosperous business of your own. Fix your competition’s problems and reap the benefits of your self-made solutions.