E: info@tulipstrategies.com | T: (720) 441-3154

All posts in Corporate

Is Print Collateral Dead?

It’s easy to think that traditional print marketing material is passé. It’s not. Although digital e-books have cut into the realm of traditional print publishing, more than 80% of books sold in 2012 were printed. What’s true with book publishing holds true with marketing publications. Printed, physical marketing pieces, like business cards, brochures and product comparisons, still play a vital role in today’s marketplace. In fact, they can even be used to enhance your Internet marketing.

What are sales collateral pieces?
Printed marketing and sales pieces include newsletters, business cards, brochures, sales flyers, product comparison pieces and company letterhead, just to name a few. Such pieces can be used in point-of-purchase displays, direct-mail pieces and giveaways at trade shows.

Benefits of using printed sales pieces
Printed marketing pieces serve a variety of purposes. For one thing, they can reach your customers who aren’t online and those who rarely use computers. Yes, those people exist. Print marketing pieces…

1. Serve as reminders. An important benefit of printed marketing collateral is that they give your customers and potential customers something with which to remember you. Those business cards you distributed at a trade show might not generate immediate sales, but they help people remember you when they have needs for your product six months from now. Likewise, that refrigerator magnet can help customers remember your HVAC company the next time their furnaces need repaired.

2. Add legitimacy. Your company’s website is well built, user friendly and robust with content. You invested a lot of money and resources to develop your online presence; don’t diminish it with homemade brochures, business cards and logoed print pieces.

3. Stand out. A printed newsletter with interesting graphics and images is more likely to get read than just another email message announcing an e-newsletter. Many such messages are deleted before the recipient ever gets to see your brilliant writing and sales copy.

Digital marketing can be dynamic and exciting. However, the best marketing plans feature a combination of both print and digital sales collateral material.

Customer Loyalty: Making a Connection that Lasts

Rather than just get a sale, every business hopes to gain a customer. A customer will return to your business for future needs, and refer your business to friends and family. Establishing a connection with repeat customers builds loyalty, and helps maintain the success of your business. There are many ways to follow through to secure customer loyalty, and here are just a few:

Add a Personal Touch to Your Sales Approach

Avoid solelytrying to push your product or service. A great tip is to treat your customer like a person, not a sale. By asking them questions about themselves and learning about their needs, you make them feel more appreciated and are also able to position your sale in a way that will be better received.

People like to know that the person they are doing business with understands them, and they also like to know whom they are doing business with. Be open with your customers and share a few pieces of personal information about yourself. Maybe it’s just a birthplace or how many kids you have, but if it’s something your customer can relate to, they are more likely to want to do business with you.

If you don’t have the luxury of meeting your customer face-to-face, but still want to position your sales approach in their favor, there are many opportunities to get to know them through the Internet. You can host an anonymous online survey asking customers key questions, or post an open-ended question on Facebook or Twitter prompting feedback.

Build Relationships through Social Media

Social media is a simple and rewarding way to communicate with your customers. Interacting with your customers on social media is your way of saying, “I know you’re there. I appreciate what you’re saying and I want to hear more.”
Interaction is different depending on the social media channel. For example, on Twitter you want to monitor the use of hashtags and mentions of your business. When you come across activity, you can reply to a tweet, retweet or favorite, depending on how the message isbest repurposed.

This type of positive feedback and constant communication evolves the current business interaction with your customer to a valued relationship.

Offer Loyalty Rewards

A great way to show your customers that you value their return business is by offering incentives. This can be done in two ways:

1. Offer a loyalty rewards program where customers build their rewards over time. An example being a punch card that earns them a free or discounted future visit. This promotes including your business as part of their routine, and says thank you in the most receptive way possible.

2. Give instant gratification for real time activity. The best approach being through social media. Offer different rewards to your customers for interacting with your brand in different ways. Maybe that means 10% off for checking-in on Facebook or 20% off for taking a photo on Instagram and using a designated hashtag. Determine which rewards will be given for what, and promote to your customers. This is a great way to get them involved, give back, and expand your audience all at the same time.

Tulip Strategies is a cutting edge marketing & PR firm providing start-ups and established firms with smart solutions to propel your brand forward. For more information on how we can help your brand, please visit us at http://www.tulipstrategies.com/

Importance of Corporate Identity

The Importance of Corporate Identity

Just as your own appearance and personality affects impressions, the way in which your company presents itself also creates an image in a person’s mind. But how does a company, a thing and not a person, create an appearance and personality? And why is doing so important?

The fact is, creating your corporate identity can be done through a few simple steps and this identity will play a vital role in the development and success of your business. Let’s discuss how.

What is Corporate Identity?

Simply stated, corporate identity is how a company is presented to and perceived by its employees and the public.
Many components contribute to this final image—from your logo, to the font you use on your website, to the way you treat customers. All these individual pieces that represent your company, form together to create your corporate identity.

How is a Good Corporate Identity Built?

Building a good corporate identity is donethrough professionalism, consistency, and good business standards.

Be Professional

From the way your phone is answered to the design on your website, first impressions speak volumes. Put your best foot forward so prospective customers will feel comfortable taking a chance with your company. This might mean investing in new business cards or posting more regularly on Facebook and Twitter. Whatever it is, take the leap. It will attract new interest in your business and help support any marketing or advertising campaigns you are pushing through.

Be Consistent

All marketing materials, business cards, apparel, digital efforts (website and social media pages) should remain consistent. That includes your company’s logo, color use, and font. Having a consistent presence helps the public easily recognize your brand, and differentiate you from the competition. It also helps you form a “look” (this is where appearance comes in).

Your company’s tone (i.e. the manner in which you speak on Facebook, discuss services on your website, and even interact with customers) should also be consistent. This gives your company a unified presence. Customers want to know whom they’re dealing with, and a consistent tone helps them to build trust and a relationship with your company (there’s that personality).

Set Standards

Having good business practices and a set of ethical standards encourages your employees to follow suit, and positions your company in a positive light. Word of mouth is, and will always be, the greatest advertising. If people have a negative experience with your company, whether through bad service or a bad product, they are likely to complain to others about it. And with the speed and reach of social media, bad word of mouth can have a swift and negative impact.

Ensure your employees and your company maintain the quality and standards needed to conduct good business by setting expectations that are intended to be met. Through an employee handout, quarterly meetings, and/or email reminders, keep these standards on the front line. Some companies choose to offer employee incentives as an additional way to promote quality from top to bottom. However you implement this agenda, stick to it and monitor that everyone is onboard through regular check-ins.

Making a lasting impression is crucial to obtaining long time customers. Tulip Strategies is a cutting edge marketing & PR firm providing start-ups and established firms with smart solutions to propel your brand forward. For more information on how we can help your brand, please visit us at http://www.tulipstrategies.com/