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The Five Marketing Trends that will Dominate 2016
  • Content marketing has gone through its highs and lows since its rebirth as a way to execute online marketing strategies for the past three years. High volume content was considered the standard in grade A quality for a long stretch of time. Unfortunately for the people that are still new to content marketing, high volume content as the standard for quality hasn’t been seen as the standard since about 2012. In this day and age, marketers must analyze both subjective and objective scenarios in order to adequately adapt to the average consumer that dwells behind the walls of social media on a daily basis. It is imperative that as a brand strategist you are not only catering to your clients but simultaneously attracting new clients in the process as well. With that being said, there are the five content marketing strategies that are sure to make a big splash in 2016:

 

  • Algorithms will make life more challenging for freelancers: If today you were to read five articles from various websites on a multitude of different topics, chances are one of the articles you read was written by a journalistic engineering process that  formatted the piece in a way that makes it as easy as possible for the reader to engage with. The most complex topics will still require a human touch, but expect algorithms for aspects of technical writing to be making a huge surge in the coming year.

 

  • Social Media will roll out new options for publishing: ‘Instant Articles’ via Facebook are only the beginning. Google has now jumped aboard the train to establish a way publishers can get more viewership through social media avenues then from just their domain name. Expect Facebook, Google and Twitter to all have their hands in the content publishing cookie jar by the end of the year.

 

  • Written content will require more visual cues:  As wireless internet speed continues to increase, visual content that requires a high powered connection is quickly becoming the standard. Anything from interactive websites, to videos to live skype Q&A’s that demand a higher bit rate will increase exponentially by the spring and summer of next year.

 

  • Interactive content will explode: Custom newsfeeds, a voice activated search engine that makes Siri look clueless and a plethora of other elements rooted in virtual reality are about to impact how we interpret and engage with technology in a very big way.

 

  • Aggregated content will put feedback for marketing teams back in the hands of users: It’s pretty hard to debate that one of the most simplistic and effective ways of garnishing information for your business is through the usage of surveys. Tiny tidbits of information on a user’s facebook page will be compiled into a collection of data to better market products towards the users that are most likely to purchase the product or services based on the information they knowingly (or unknowingly) provided.
How Content Marketing Can be used to Outsmart the Competition

Every single new business is trying to gain an advantage over the competition. Seeing as new businesses rise and fall on the daily, there is no real guarantee of a future, which is why initiating a business plan is often times the most daunting area of entrepreneurship. If you’re reading this in an attempt to uncover some new tactic for business operation that will automatically place you in the fast lane than you’re probably going to be disappointed. Because the best way to outperform the competition hasn’t changed in the last few decades: have a great product or service, please your customers, and do it all while making a profit. Having said that, it helps immensely to know what your competition is up to. If you are completely in the dark on what other parties are doing, it leaves you prone to get caught off guard by their moves rather than beating them at their own game.

This is where content marketing comes into play.

The beauty of content marketing is simple: the things that work and don’t work are completely accessible to the public. Because of this, you are given the ability to chart your competition’s accomplishments and shortcomings and tweak their methodologies in favor of brand success for yourself. Here is just a short list of some of the things you can learn about other businesses from their content marketing campaigns:

-What type of articles they publish

-How active they are on social media

-Keywords they use for SEO

-Are they paying to boost their posts on Facebook

-How their homepage performces

-Who they are working in collaboration with

As you can see, there is numerous ways in which content marketing can be a godsend if you’re willing to be more tactful with your own strategies rather than just copying your competitors because you think it worked for them. Get to the bottom of things, establish whether or not a campaign one of your rivals ran was a raging success or if it costed them more money than it was worth in the long run. These are valuable pieces of information to know and can lead to a much more prosperous business of your own. Fix your competition’s problems and reap the benefits of your self-made solutions.

Choosing the Right Marketing Automation Platform
Choosing the Right Email Newsletter Tool

With over 80% of consumers opening emails from companies and over 40% going on to purchase, email marketing continues to be a major mode of connection between businesses and consumers, according to Salesforce. Gain the advantage in branding, promoting, marketing or converting with an email newsletter tool that makes it easy to craft and send professional-looking emails to your subscriber list. These five email newsletter clients are easy to use, professional, and geared toward large and small businesses.

MailChimp

Since its founding in 2001, MailChimp has become a popular newsletter client and boasts over 5 million users. With free and paid plans, MailChip is easy to use, offers a range of free templates for HTML-formatted newsletters, and accepts your HTML code. MailChimp offers iPhone and Android apps that enable you to manage your email marketing on the go. It integrates with analytics and social media tools to extend your reach.

Constant Contact

When you’re trying to leverage social capital, use Constant Contact, which integrates with Facebook for social referrals. If you have a dedicated marketing budget, you might hire CC’s professional services team to jump-start your email newsletter campaign. Constant Contact doesn’t offer as fancy templates as other email newsletter tools, but it does have unparalleled reach. While plans begin at $20 per month, you can test out CC with a free trial. Additionally, it’s ideal for surveys, event registrations, and other communications. Note, some users find CC has a steep learning curve.

40Nuggets

40Nuggets aims to help you convert smarter by tailoring your marketing methods to unique visitors, giving you the analytics needed to take action, and helping you take next steps with ease. Target visitors based on behavior, location, or referral URL to ensure a seamless conversion with minimum disruption. 40Nuggets begins at $149 per month for businesses or $37 per month for solo marketers and personal brand mavens. Try 40Nuggets for yourself with a 14-day free trial.

iContact

Like Constant Contact, iContact has a steep learning curve and can be challenging for new users to set up. However, its premium features allow you to easily manage campaigns down to the individual level. When you’re looking to convert leads and tailor marketing messages to individuals, iContact’s incremental controls, call-to-action buttons, and auto-response tools help you achieve your purpose. Contact management tools and excellent customer support make it a good choice for small teams or startups that need to leverage email marketing to grow the business. While plans begin at $14 per month, iContact offers free trials.

Campaign Monitor

When you need analytics, social integration, and marketing tips, Campaign Monitor may be your dream newsletter client. Campaign Monitor allows you to customize two free templates for your needs and save your changes, for ease in sending out future mailings. However, you’ll need to download and import templates, which can be a bottleneck. The pricing structure allows you to pay a fee per month or per email campaign. With no free option, this may not be startup-friendly.

Importance of Corporate Identity

The Importance of Corporate Identity

Just as your own appearance and personality affects impressions, the way in which your company presents itself also creates an image in a person’s mind. But how does a company, a thing and not a person, create an appearance and personality? And why is doing so important?

The fact is, creating your corporate identity can be done through a few simple steps and this identity will play a vital role in the development and success of your business. Let’s discuss how.

What is Corporate Identity?

Simply stated, corporate identity is how a company is presented to and perceived by its employees and the public.
Many components contribute to this final image—from your logo, to the font you use on your website, to the way you treat customers. All these individual pieces that represent your company, form together to create your corporate identity.

How is a Good Corporate Identity Built?

Building a good corporate identity is donethrough professionalism, consistency, and good business standards.

Be Professional

From the way your phone is answered to the design on your website, first impressions speak volumes. Put your best foot forward so prospective customers will feel comfortable taking a chance with your company. This might mean investing in new business cards or posting more regularly on Facebook and Twitter. Whatever it is, take the leap. It will attract new interest in your business and help support any marketing or advertising campaigns you are pushing through.

Be Consistent

All marketing materials, business cards, apparel, digital efforts (website and social media pages) should remain consistent. That includes your company’s logo, color use, and font. Having a consistent presence helps the public easily recognize your brand, and differentiate you from the competition. It also helps you form a “look” (this is where appearance comes in).

Your company’s tone (i.e. the manner in which you speak on Facebook, discuss services on your website, and even interact with customers) should also be consistent. This gives your company a unified presence. Customers want to know whom they’re dealing with, and a consistent tone helps them to build trust and a relationship with your company (there’s that personality).

Set Standards

Having good business practices and a set of ethical standards encourages your employees to follow suit, and positions your company in a positive light. Word of mouth is, and will always be, the greatest advertising. If people have a negative experience with your company, whether through bad service or a bad product, they are likely to complain to others about it. And with the speed and reach of social media, bad word of mouth can have a swift and negative impact.

Ensure your employees and your company maintain the quality and standards needed to conduct good business by setting expectations that are intended to be met. Through an employee handout, quarterly meetings, and/or email reminders, keep these standards on the front line. Some companies choose to offer employee incentives as an additional way to promote quality from top to bottom. However you implement this agenda, stick to it and monitor that everyone is onboard through regular check-ins.

Making a lasting impression is crucial to obtaining long time customers. Tulip Strategies is a cutting edge marketing & PR firm providing start-ups and established firms with smart solutions to propel your brand forward. For more information on how we can help your brand, please visit us at http://www.tulipstrategies.com/