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Customer Loyalty: Making a Connection that Lasts

Customer Loyalty: Making a Connection that Lasts

Rather than just get a sale, every business hopes to gain a customer. A customer will return to your business for future needs, and refer your business to friends and family. Establishing a connection with repeat customers builds loyalty, and helps maintain the success of your business. There are many ways to follow through to secure customer loyalty, and here are just a few:

Add a Personal Touch to Your Sales Approach

Avoid solelytrying to push your product or service. A great tip is to treat your customer like a person, not a sale. By asking them questions about themselves and learning about their needs, you make them feel more appreciated and are also able to position your sale in a way that will be better received.

People like to know that the person they are doing business with understands them, and they also like to know whom they are doing business with. Be open with your customers and share a few pieces of personal information about yourself. Maybe it’s just a birthplace or how many kids you have, but if it’s something your customer can relate to, they are more likely to want to do business with you.

If you don’t have the luxury of meeting your customer face-to-face, but still want to position your sales approach in their favor, there are many opportunities to get to know them through the Internet. You can host an anonymous online survey asking customers key questions, or post an open-ended question on Facebook or Twitter prompting feedback.

Build Relationships through Social Media

Social media is a simple and rewarding way to communicate with your customers. Interacting with your customers on social media is your way of saying, “I know you’re there. I appreciate what you’re saying and I want to hear more.”
Interaction is different depending on the social media channel. For example, on Twitter you want to monitor the use of hashtags and mentions of your business. When you come across activity, you can reply to a tweet, retweet or favorite, depending on how the message isbest repurposed.

This type of positive feedback and constant communication evolves the current business interaction with your customer to a valued relationship.

Offer Loyalty Rewards

A great way to show your customers that you value their return business is by offering incentives. This can be done in two ways:

1. Offer a loyalty rewards program where customers build their rewards over time. An example being a punch card that earns them a free or discounted future visit. This promotes including your business as part of their routine, and says thank you in the most receptive way possible.

2. Give instant gratification for real time activity. The best approach being through social media. Offer different rewards to your customers for interacting with your brand in different ways. Maybe that means 10% off for checking-in on Facebook or 20% off for taking a photo on Instagram and using a designated hashtag. Determine which rewards will be given for what, and promote to your customers. This is a great way to get them involved, give back, and expand your audience all at the same time.

Tulip Strategies is a cutting edge marketing & PR firm providing start-ups and established firms with smart solutions to propel your brand forward. For more information on how we can help your brand, please visit us at http://www.tulipstrategies.com/


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