Every single new business is trying to gain an advantage over the competition. Seeing as new businesses rise and fall on the daily, there is no real guarantee of a future, which is why initiating a business plan is often times the most daunting area of entrepreneurship. If you’re reading this in an attempt to uncover some new tactic for business operation that will automatically place you in the fast lane than you’re probably going to be disappointed. Because the best way to outperform the competition hasn’t changed in the last few decades: have a great product or service, please your customers, and do it all while making a profit. Having said that, it helps immensely to know what your competition is up to. If you are completely in the dark on what other parties are doing, it leaves you prone to get caught off guard by their moves rather than beating them at their own game.
This is where content marketing comes into play.
The beauty of content marketing is simple: the things that work and don’t work are completely accessible to the public. Because of this, you are given the ability to chart your competition’s accomplishments and shortcomings and tweak their methodologies in favor of brand success for yourself. Here is just a short list of some of the things you can learn about other businesses from their content marketing campaigns:
-What type of articles they publish
-How active they are on social media
-Keywords they use for SEO
-Are they paying to boost their posts on Facebook
-How their homepage performces
-Who they are working in collaboration with
As you can see, there is numerous ways in which content marketing can be a godsend if you’re willing to be more tactful with your own strategies rather than just copying your competitors because you think it worked for them. Get to the bottom of things, establish whether or not a campaign one of your rivals ran was a raging success or if it costed them more money than it was worth in the long run. These are valuable pieces of information to know and can lead to a much more prosperous business of your own. Fix your competition’s problems and reap the benefits of your self-made solutions.