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All posts tagged success

The Three Principles to Successful Business Blogging

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Whether you are the owner, operator or admin of a company or brand’s website, blog work is essential to successfully networking with neighboring sites and associates that could eventually help you grow your network. Here are a couple tried and true principles to routine blog posting that will not only help with consistency but also aid in SEO work as well.

  1. The lengthier the better. If an article is roughly 300-500 words the search term you associate with the post should be mentioned 3 to 7 times spread out through the length of the post in its’ entirety.
  2. Make your posts as SEO-friendly as possible. Keywords need to be used in the subheadings and a priority must be placed on making the main topic of the post as easy to identify as possible. Meaning the reader should know the subject of the post within the first one to three sentences. Images attached to each article along with a meta description are also crucial for reader accessibility and for search engines to prioritize your writing over other random websites that have no relevancy to the topic you’re trying to address.
  3. Content must be updated regularly. That doesn’t mean blow up the blog section of your company’s site with useless posts that have no merit or calculatable wealth. All posts published must serve a purpose. Whether that purpose is to provide advice on business ventures or to simply update and educate readers on the product or brand that you are determined to successfully market. There is no room or time for wasted language on a successful company’s site. Every amount of space must be used with the utmost efficiency– plain and simple.

 

The 7 Traits of a Good PR Leader

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  • Speed Over Power: The pace of the world is always changing. And by changing I mean getting faster. Faster in making mistakes; faster in correcting them. You must lead the charge in almost every setting that resides in the office. Spin the globe as hard as you can and hold on for dear life.
  • Adaptability-- Make Yourself Malleable: Immediate gratification will be expected from your clients (See above). You must be able to flourish under constraint and unavoidable variables that will undoubtedly cause you and your team stress. Grit your teeth and press forward.
  • Be Bold, Supreme Confidence is Your Friend: Companies and Clients alike don’t care where a good idea comes from. It doesn’t matter to them if the next brilliant marketing campaign comes from the bottom of the totem pole. Entry level employees must have the courage to voice their visions when they feel as if they are truly onto something.

 

A Desire for Positive Change for Oneself: A recent study showed that the most successful people in the world don’t look at failures as things they did not benefit from. Failure is an integral part of developing as a professional and as a person. As long as your mind is in the right place positive change will occur regardless of if you succeed or fail initially. The failures will eventually get fewer and farther between and success will soon become the only thing you know.