15 October 2015The Five Marketing Trends that will Dominate 2016
- Content marketing has gone through its highs and lows since its rebirth as a way to execute online marketing strategies for the past three years. High volume content was considered the standard in grade A quality for a long stretch of time. Unfortunately for the people that are still new to content marketing, high volume content as the standard for quality hasn’t been seen as the standard since about 2012. In this day and age, marketers must analyze both subjective and objective scenarios in order to adequately adapt to the average consumer that dwells behind the walls of social media on a daily basis. It is imperative that as a brand strategist you are not only catering to your clients but simultaneously attracting new clients in the process as well. With that being said, there are the five content marketing strategies that are sure to make a big splash in 2016:
- Algorithms will make life more challenging for freelancers: If today you were to read five articles from various websites on a multitude of different topics, chances are one of the articles you read was written by a journalistic engineering process that formatted the piece in a way that makes it as easy as possible for the reader to engage with. The most complex topics will still require a human touch, but expect algorithms for aspects of technical writing to be making a huge surge in the coming year.
- Social Media will roll out new options for publishing: ‘Instant Articles’ via Facebook are only the beginning. Google has now jumped aboard the train to establish a way publishers can get more viewership through social media avenues then from just their domain name. Expect Facebook, Google and Twitter to all have their hands in the content publishing cookie jar by the end of the year.
- Written content will require more visual cues: As wireless internet speed continues to increase, visual content that requires a high powered connection is quickly becoming the standard. Anything from interactive websites, to videos to live skype Q&A’s that demand a higher bit rate will increase exponentially by the spring and summer of next year.
- Interactive content will explode: Custom newsfeeds, a voice activated search engine that makes Siri look clueless and a plethora of other elements rooted in virtual reality are about to impact how we interpret and engage with technology in a very big way.
- Aggregated content will put feedback for marketing teams back in the hands of users: It’s pretty hard to debate that one of the most simplistic and effective ways of garnishing information for your business is through the usage of surveys. Tiny tidbits of information on a user’s facebook page will be compiled into a collection of data to better market products towards the users that are most likely to purchase the product or services based on the information they knowingly (or unknowingly) provided.